The art of the elevator pitch. Oct 3, 2018 · Summary.
The art of the elevator pitch. Oct 3, 2018 · To influence the people who can turn your idea into a reality, you need to deliver your pitch in an exciting and straightforward way. This powerful tool is indispensable for small business owners aiming to stand out in a competitive marketplace. A sales professional for a large tech company recently told me a logline that he uses to address the needs of his audience — IT buyers: “Our product will reduce your company’s cell phone bill by 80%. Mar 16, 2025 · Learn the art of crafting a compelling elevator pitch that captivates attention in just 60 seconds. What an "Elevator Pitch" is not: Feb 3, 2025 · Unlike a sales pitch, which focuses on closing a deal, an elevator pitch is about sparking interest and establishing trust. Why Learn an Elevator Pitch? An elevator pitch isn’t a Jan 8, 2024 · Master the art of the elevator pitch: Craft a concise, engaging narrative to showcase your value, connect with your audience, and make a memorable impact Feb 12, 2024 · Mastering the Art of the Elevator Pitch An elevator pitch, a brief and persuasive speech, can help you introduce yourself and your ideas compellingly and succinctly. Entrepreneurship scholars have investigated the elevator pitch at length in Aug 19, 2024 · The Art of the Elevator Pitch: A Comprehensive Guide for Small Business Owners The elevator pitch—a snapshot of your business delivered in the span of a brief elevator ride—turns mere seconds into gateways of opportunities. ” With one sentence, his customers want to know more because his logline solves a specific problem and will make them look Abstract Despite its inherent brevity, the elevator pitch is a complex concept, often hard to master for both scholars and entrepreneurs. Fill in each part of the formula to sketch it out and bring all the pieces together to craft a cohesive and compelling introduction on who you are, what you do, and the impact of your work. Mar 28, 2025 · By shedding light on both conceptual and theoretical research gaps, we intend to stimulate further contributions to the art behind the elevator pitch, its conceptualizations, and its adoption in both academia and industry. Complete the Craft Your Elevator Pitch worksheet to prepare your pitch. Oct 3, 2018 · Summary. It's a tool that can be used in various scenarios, from networking events to job interviews, and can be a key factor in career advancement and promotion. . That’s why we use the HERA model to help professionals craft pitches that aren’t just heard but remembered. All this starts with the logline — an art that screenwriters have mastered. Oct 3, 2018 · Get access to this material, plus much more with a free Educator Account: World-famous HBS cases and simulations Course material from 60+ global publishers Teaching Notes from the material's author Up to 60% off materials for your students Oct 3, 2018 · The “one thing” should cater to the needs of your audience. com What is an "Elevator Pitch"? An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator. Elevate your networking, job interviews, and business meetings with expert tips and real-world examples. Hollywood screenwriters typically get three to five minutes to pitch their movie ideas, but it takes only around 45 seconds for producers to know if they want to invest. The Art of the Elevator Pitch By Robert Pagliarini of SeekingCapital. Being able to efectively convey an entrepreneurial idea while simultaneously keeping the investors’ attention and trust high requires meticulous planning and a strong execution. cclzonietlmlvobkyedtetxbiahhzpzslbepgkwvatyauvdbbu